I’m Zarah. I work on site as a pool builder and contractor.

Being on site every day, I kept seeing the same pattern. More women were entering trade pathways, but many were not staying long term.

The issue wasn’t capability or work ethic.

It was isolation.

Many women stepping onto worksites didn’t know who was supportive, who they could approach, or whether the environment around them would back them.

Over time, that uncertainty pushes people out of the industry.

Pink Tradie Ladie was created to change that.

Turning Support Into Something Visible

SupportHER On Site was developed as a simple way to make support visible in the real work environment.

Rather than policies, audits or compliance frameworks, the focus is practical culture and clear signals on site.

The idea is straightforward! When people can see support, they can feel confident stepping forward.

To make that support visible, Pink Tradie Ladie introduced practical identifiers used directly on site.

A recognisable band worn on site that signals a supportive and professional presence.

For workers, it removes uncertainty about who they can approach.

For businesses, it demonstrates leadership in building strong workplace culture.

Tool belts designed from hands-on trade experience and built specifically to suit women working physically on the tools.

They address common fit and functionality issues that often make standard workwear impractical.

These items are not promotional products.

They are practical identifiers that allow support to exist in the environment where the work actually happens.

Keeping them there is what builds long-term workforce stability and strengthens the future of the industry.

Pink Tradie Ladie focuses on retention, confidence and visibility.

Led by someone working within the industry, not observing it from outside.