Pink Tradie Ladie
Backing women on the tools
Setting the standard on site.
Pink Tradie Ladie backs women on the tools and sets the standard for how the industry supports them on site.
More women are entering the trades than ever before. What happens next will define the future of the industry.
Pink Tradie Ladie exists for that next phase.
SupportHER On Site is the industry-led standard businesses align with to demonstrate how they support women working on site.
It’s a visible signal of leadership, accountability, and commitment to stronger worksites.
For women, it means stepping onto sites where support is clear and culture is considered.
For businesses, it’s a way to stand behind what you say — and be recognised for it.
For the industry, it creates a stronger, more sustainable future.
When the standard on site is strong, women stay.
And when women stay, the industry gets stronger.
Meet Zarah
Tradie. Pool builder. Founder of Pink Tradie Ladie.
Pink Tradie Ladie was founded by Zarah - a tradie who knows the industry from the inside.
After years working across worksites, she saw both the challenges and the opportunities for women entering the trades.
What started as conversations online quickly grew into a wider initiative.
Today Pink Tradie Ladie connects tradies, businesses and industry partners who believe in raising standards on site and backing women on the tools.
Strengthening the Future of the Trades
Across construction and trade services we are seeing more women stepping confidently onto worksites across Australia.
That shift brings opportunity.
Opportunity to strengthen leadership.
Opportunity to reinforce professional standards.
Opportunity to build stronger worksites for the future of the industry.
Pink Tradie Ladie exists to support that shift.
Through industry conversations, speaking engagements and the SupportHER On Site initiative, PTL brings together the businesses and individuals who want to play a role in strengthening the future of the trades.
Tradie Ladie Directory
The Tradie Ladie Directory connects skilled female tradies with homeowners, builders, developers and real estate professionals.
As more women enter the trades, this directory helps make that talent visible across the industry.
If you're looking to hire a tradeswoman - this is where you start.
If you're a Tradie Ladie - this is where you get found.
SupportHER On Site
SupportHER Industry Supporter
For Tradies and Trade Businesses
Builders
Electricians
Plumbers
Carpenters.
Real estate professionalsTrade suppliers.
Small businesses connected to the construction industry.
If you believe strong worksites are built on professionalism, accountability and respect for the trade, you’re already part of what SupportHER On Site stands for.
Standing with the initiative simply makes that leadership visible.
SupportHER Industry Partnership
For Suppliers and Service Providers
Workwear brands
Tool companies
Safety equipment.
Training providers.
Software platforms and Industry services.
Industry partners support the initiative by providing the products, services and expertise that keep trades moving.
It’s about backing the people on the tools and strengthening the future of the industry.
SupportHER Corporate Sponsor
For Organisations Supporting the Future of the Trades
National suppliers
Manufacturers
Construction companies.
Financial institutionsIndustry organisations
Workforce partners.
Organisations committed to strengthening the future of the trades.
Corporate sponsors help grow the reach and impact of SupportHER On Site across Australia.
Your support helps bring the industry together to raise standards and back women on the tools.
Speaking
Pink Tradie Ladie delivers speaking sessions across Australia exploring the evolving workforce in the trades and the leadership required to strengthen worksites.
Sessions are delivered at conferences, safety days, corporate events, training organisations and schools.
These talks spark important conversations about professionalism, opportunity and the future of the industry.
Back It. Wear It. Show It.
SupportHER On Site is an industry-led initiative creating a visible standard of support for women in trades.
