SupportHER Industry Partnerships
Partner with the initiative supporting women on the tools
Across Australia, the trades are evolving.
More women are stepping onto worksites, and the expectations around leadership, professionalism and culture are shifting with it.
This creates a clear opportunity for brands to take a visible role in how the industry moves forward.
Pink Tradie Ladie partners with organisations who want to be part of that shift — not just supporting women on the tools, but helping define what strong, professional worksites look like.
Why brands partner with Pink Tradie Ladie
Why brands partner with Pink Tradie Ladie
Brands working within the trades understand that strong industry culture and a skilled workforce go hand in hand.
Partnering with Pink Tradie Ladie positions your brand alongside a visible, industry-led standard focused on professionalism, leadership and supporting women on the tools.
Partnership provides brands with the opportunity to:
• demonstrate leadership within the industry
• visibly support women working on the tools
• connect with a growing community of tradies and trade businesses
• align with the evolving workforce of the trades
This is not just alignment — it’s positioning your brand as part of the shift.
Category partnership opportunities
Partnerships may be structured around industry categories to allow brands to align with the initiative in meaningful ways.
Examples may include:
• Official Tool Partner
• Official Workwear Partner
• Official Safety Partner
• Official Training Partner
• Official Trade Supplier Partner
Category positions are limited to ensure meaningful visibility and clear association.
Each category is designed to give brands ownership within their space — not just presence.
Free listing on the SupportHER Industry Network included.
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SupportHER Partners
Founding Partners
A limited opportunity for early brand partners
A small number of brands are being invited to step forward as Founding Partners.
These are the brands that will stand alongside Pink Tradie Ladie during its early growth phase and help establish the standard as it gains momentum nationally.
This opportunity is designed for brands seeking deeper alignment, stronger visibility and a leadership position within the industry.
Founding Partners will be recognised as the organisations that moved early to support and shape the direction of the industry.
Exclusive Founding Partner benefits
Exclusive Founding Partner benefits
Founding Partners receive elevated visibility and association with the Pink Tradie Ladie platform.
Benefits include:
Recognition as a Founding Partner
Category partner positioning (where applicable)
Prominent visibility across the platform
Association with speaking engagements and industry initiatives
Opportunities for collaborative storytelling and brand positioning
Early positioning as the standard continues to grow and gain industry recognition