SupportHER Industry Partnerships
Partner with the initiative supporting women on the tools
Across Australia the trades are evolving.
More women are stepping confidently onto worksites and building careers across construction and trade services.
As this workforce grows, the brands supporting the industry today have an opportunity to play a visible role in strengthening the future of the trades.
Pink Tradie Ladie partners with organisations who want to support women working on the tools while reinforcing professionalism, leadership and respect within the industry.
Why brands partner with Pink Tradie Ladie
Brands that work with tradespeople understand the importance of strong industry culture and a skilled future workforce.
Partnering with Pink Tradie Ladie allows organisations to align with a growing industry initiative focused on strengthening the trades and supporting women entering the profession.
Partnership provides brands with opportunities to:
• demonstrate leadership within the industry
• visibly support women working on the tools
• connect with a growing community of tradies and trade businesses
• align with the evolving workforce of the trades
Industry partnerships help strengthen the initiative while allowing brands to play a meaningful role in supporting the future of the trades.
Category partnership opportunities
Partnerships may be structured around industry categories to allow brands to align with the initiative in meaningful ways.
Examples may include:
• Official Tool Partner
• Official Workwear Partner
• Official Safety Partner
• Official Training Partner
• Official Trade Supplier Partner
Category opportunities are limited to ensure meaningful visibility for participating brands.
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SupportHER Partners
Founding Partners
A limited opportunity for early brand partners
As Pink Tradie Ladie continues to grow, a limited number of brands are being invited to become Founding Partners.
Founding Partners stand alongside the initiative during its early growth phase and are recognised as organisations helping establish and support the initiative as it expands.
This opportunity is designed for brands wanting deeper alignment and leadership visibility within the industry.
Founding Partners will be recognised as early supporters who helped build momentum behind the initiative.
Exclusive Founding Partner benefits
Founding Partners receive prominent visibility and association with the Pink Tradie Ladie platform.
Benefits may include:
• Recognition as a Founding Partner
• Category partner positioning
(for example: Official Founding Tool Partner, Official Founding Workwear Partner, Official Founding Safety Partner)
• Visibility across the Pink Tradie Ladie platform
• Association with Pink Tradie Ladie speaking and industry initiatives
• Opportunities for collaborative storytelling highlighting leadership within the industry