Pink Tradie Ladie
Backing women on the tools
Setting the standard on site.
Pink Tradie Ladie backs women on the tools and sets the standard for how the industry supports them on site.
More women are entering the trades than ever before. What happens next will define the future of the industry.
Pink Tradie Ladie exists for that next phase.
SupportHER On Site is the industry-led standard businesses align with to demonstrate how they support women working on site.
It’s a visible signal of leadership, accountability, and commitment to stronger worksites.
For women, it means stepping onto sites where support is clear and culture is considered.
For businesses, it’s a way to stand behind what you say — and be recognised for it.
For the industry, it creates a stronger, more sustainable future.
When the standard on site is strong, women stay.
And when women stay, the industry gets stronger.
Meet Zarah
Tradie. Pool builder. Founder of Pink Tradie Ladie.
Pink Tradie Ladie was founded by Zarah - a tradie who knows the industry from the inside.
After years working across worksites, she saw both the challenges and the opportunities for women entering the trades.
What started as conversations online quickly grew into a wider initiative.
Today Pink Tradie Ladie connects tradies, businesses and industry partners who believe in raising standards on site and backing women on the tools.
Strengthening the Future of the Trades
Across construction and trade services, more women are stepping onto worksites across Australia.
That shift is changing the industry.
It raises the standard of leadership.
It strengthens professional expectations.
It reshapes what strong worksites look like.
Many organisations focus on getting women into the trades.
Pink Tradie Ladie exists for what happens next.
SupportHER On Site is the industry-led standard businesses align with to demonstrate how they support women on site.
It brings visibility, accountability, and a clear signal of leadership across the industry.
Pink Tradie Ladie connects the businesses, individuals, and partners shaping that future — through industry engagement, partnerships, and the SupportHER network.
Tradie Ladie Directory
The Tradie Ladie Directory connects skilled female tradies with the people and businesses looking to work with them.
As more women step onto worksites across Australia, this is where that talent becomes visible, accessible, and recognised across the industry.
If you’re looking to hire a tradie, this is where you start.
If you’re a Tradie Ladie, this is where you get seen.
SupportHER On Site
SupportHER Industry Supporter
For Tradies and Trade Businesses.
Builders
Electricians
Plumbers
Carpenters
Trade suppliers
If you run a business on site and believe in strong standards, professionalism and respect for the trade, you’re already aligned with what SupportHER On Site stands for.
Joining makes that visible.
SupportHER Industry Partnership
For Suppliers and Service Providers to the Trades.
Workwear brands
Tool companies
Safety equipment
Training providers
Industry services
Partners help shape how the industry shows up — through the products, services and expertise that support people on the tools.
SupportHER Corporate Sponsor
For Organisations Supporting the Future of the Trades.
Manufacturers
Construction companies
Financial institutions
Industry organisations
Workforce and recruitment partners
Sponsors help scale the impact of SupportHER On Site across Australia and play a role in strengthening industry-wide standards.
Speaking
Zarah delivers speaking sessions across Australia focused on the changing face of the trades and the leadership required to support it on site.
Her sessions challenge how the industry thinks about culture, standards, and what it takes to keep women in the trades long term.
Delivered at conferences, safety days, corporate events, and within organisations, these talks are grounded in real industry experience and designed to create practical shifts in how teams show up on site.
Back It. Wear It. Show It.
SupportHER On Site is an industry-led initiative creating a visible standard of support for women in trades.
